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Case Study 1: Virgin Active
Attempt at breaking the record for kitesurfing across the channel.
Between August and October a selected group associated with Virgin Active and headed up by
Richard Branson attempted to cross the channel starting from Dungeness in Kent.

Critical to the record attempt was going to be the weather with a variety of different limits. I was
on hand to help them pick the best weather windows over the limited time periods that they had
available.
This required some long term initial forecasting between 10-14 days ahead to determine the best 3
day window over a certain time period with some fairly stringent limiting factors
With a critical wind direction, wind strength limits both upper and lower and sea state limits the
windows of opportunity we quite narrow.
We worked with a simple traffic light system to identify the days into three categories to begin the
forecast with more in depth details below, click here to an example.
Date
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Limiting Conditions
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Monday 23rd
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Due to day to day change in prediction still staying AMBER but 50% probability of GREEN
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Tuesday 24th
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None
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Wednesday 25th
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WINDSPEED LIMIT EXCEEDED 40-45KT expected
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This allowed the team to better manage their and expectations ahead of the period and to organise
the PR aspect of the event.
As the days got nearer the forecast was constantly updated in the morning and evening along with
several conference calls.
Sadly a suitable weather window did not appear for the 6 days we had available and they are
potentially looking to return in 2011, with revised limits to improve their chances.
So keep an eye out on the features page.
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